The Fitness Professional as a Health Behavior Change Experience Designer

It's difficult to do, or go anywhere without being asked, or told about the "experience" you had, or will have. We as fitness professionals have been providing experiences for our members, clients, and participants for years. Do we however, truly appreciate what this concept means? "Experience" Annette's insight for the fitness professional -- with input from the Design profession. .4CEUs ACE, NASM, NSCA CPT/CSCS.

Workshop Components:

• Discuss the origin and history of Experience Design
• From commodity to product to service to experience
• Classic examples of businesses that do it right
• How the fitness industry can use Design concepts to enhance our efforts
• Persona development
• Scenario development
• How we can design an experience for any of our roles in fitness
• Brainstorming with various pro's can help us with our specific one